CREDO AND CREDENTIALS


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Our company credo ensures our clients’ success is first and foremost.

COPY CRED builds and bolsters your credibility to ensure you get the credit you deserve.

Vision

To be an indispensable source of strategic counsel and captivating copywriting services for motivated businesses Australia-wide.


Mission

We offer strategic communications and counsel to help businesses articulate and communicate their brand with stakeholders, so that they may achieve their commercial goals.

OUR VALUES

Sincere

We’re not about smoke and mirrors or bells and whistles – we provide strategic counsel driven by insights and market intelligence.

Reliable

We perform all work at an extremely high level of capability and accuracy and make life easier for our clients.

Value

We consider the agreed scope of work just the beginning of our relationships, and endeavour to always seek ways to add value.

Our credentials

COPY CRED is the culmination of incredibly talented professional writers and communicators formed for one purpose – to build and bolster your credibility through commanding, compelling and converting copy.

We use insights and influence, so your stakeholders will engage and act.

Here’s a few of the incredible organisations we’ve helped – from strategy and socials to websites and awards.

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Good Choice Solar Website Copy
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Kym O’Leary Top 100 AFR Women of Influence Award Entry and winner
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Amart Furniture Blogs and Product Descriptions
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Sheltered by Grace Communication Strategy

Our team

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Jackie McRae

Director. Communication Strategist. Copywriter.

Jackie helps businesses articulate and communicate brand stories so that they can attract the desired response from target audiences.

With an agency and in-house PR background, Jackie has driven successful communication programs for McDonald’s NT and Qld, Baskin Robbins, Crime Stoppers Qld and many more brands across professional services and e-commerce brands.

I’m in my element when: I’m writing award and tender submissions.

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Gail Virgona

Copywriter.

Gail brings over 20 years’ experience in consumer PR, managing brand campaigns for Australia Post, BP, Repco, Grill’d, Australian Red Cross Blood Service and Mazda to name a few.

Gail loves the diversity of corporate communications and her talent lies in her ability to get to the heart of your story and find a creative way to share that with your audience!

I’m in my element when: I’m interviewing and creating content for blog posts and editorial.

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Katy Dawson

Copywriter.

Katy has enjoyed a varied career in Marketing, PR and Communications for a number of large corporates both within the UK and Australia. She is a lifelong learner who loves to write, following in the footsteps of her father who is an author back in the UK.

I’m in my element when: I’m writing about sport, health, nutrition, fitness and physical and mental wellbeing.

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Chantelle Anink

Marketing Strategist. Copywriter.

Chantelle has cultivated her writing craft over a decade, publishing works in several international platforms, as well as news media, magazines, private schools and private companies as a writer, columnist, and ghost writer. 

I’m in my element when: I get to share the voice of another person through blogs, articles, speeches and manifestos

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Carmen Allan-Petale

Editor. Copywriter.

As an editor, content producer, inbound marketer and blogger, Carmen has worked in B2B magazines, newspapers, agency and in-house roles. Weaving words with web design and publishing, Carmen is the ultimate all-rounder when it comes to online communication. 

I’m in my element when: I’m ghost writing and working to deadlines.

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Dave Allan-Petale

Creative Director. Copywriter.

Formerly a news producer for BBC World News and WA Today, Dave brings a wealth of experience to the team. His honed interview skills means he gets to the crux of the story and delivers it with purpose and power. I’m in my element when: I’m sharing stories with the audience that needs to hear them; and writing fiction novels.
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Mark Smith

PR Manager. Publicist.

A consummate PR and media guru, Mark knows how to get your news in front of the journalist. His relationships with key media contacts means he knows what they are looking for and how to get them talking about you or your brand.

I’m in my element when: I’m bringing a vision to life through creative pitching and storytelling.

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Nyree Slatter

Speech Writer. Copywriter.

With strong policy development and government experience and finalising a Bachelor of Behavioural Studies (Marketing Major), Nyree can bring your political agenda to life through strategy development, speech writing and grant and tender responses. 

I’m in my element when: I’m writing engaging, informative and memorable speeches.

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Shannon Gordon

Copywriter.

With a corporate communications background and a current love of paddock to plate and food tourism, Shannon brings a medley of skills to her copywriting. Her passion is blogging and crafting social media content that makes audiences want to click for more. 

I’m in my element when: I’m crafting a story that accentuates the essence of its origin.

Our partners

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Julia Afflekt

Graphic Design

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Claudio Conte

Website Design/Bulid and Branding

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Fiona Alvis

Website Developer. Graphic Design

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Rocky Cassaniti

Printing