Content marketing is as easy as A-B-C-D

Jackie McRae Marketing Leave a Comment

What is content marketing and how do I get started? Confused about content marketing and how it applies to your small business? In the words of industry veteran Gary Vaynerchuk (aka Gary Vee), content marketing comes down to creating and distributing content to help create awareness. More content. More often. More. More. More…! Content Marketing is different from traditional marketing …

Facebook is not your answer – it’s your question

Jackie McRae Uncategorized Leave a Comment

There’s one question you need to ask when considering a Facebook or social media strategy, and that is: “What do I want social media to do to help me achieve success?” If your answer to this question is “to sell“, then you’re likely going to be severely let down.  Sadly I think the question asked more often than not is, …

Why your social media marketing isn’t working

Jackie McRae Marketing Leave a Comment

Why your social media marketing isn’t working Do you use all 5Cs of Content Marketing? Do you keep hearing about the success people are having on Facebook or Instagram with sales and enquiries, but you’re struggling to gain even a like or comment? This is the number one problem I hear from small business owners – they think Facebook just …

How to respond to customer complaints

Jackie McRae PR Leave a Comment

The customer’s not always right, but they need to feel like they are! There’s really no better way to start your day than with a glowing testimonial on Facebook or in your inbox from a happy customer – it’s a breath of fresh air and a gentle reminder that you’re on the right track in business! But that pit in …

Why your small business needs to blog

Jackie McRae Marketing Leave a Comment

Small Business blogging is big business! Did you know 72 percent of consumers will conduct online research prior to purchase? And that the average online research time for Australians is 1.2 hours? Your customers are using your digital footprint to compare you with your competitors, and that means your content needs to outshine everyone else’s to get them over the …

3 free PR channels you can set up today

Jackie McRae PR Leave a Comment

Free PR is actually not as difficult as it sounds! While many PR agencies charge big bucks to deliver strategic and creative campaigns that get their clients noticed, there are definitely ways to get started on your own with no money at all. 3 free PR tactics you can start today 1) Talk to the media! Sign up to Sourcebottle …