Content marketing is as easy as A-B-C-D

Jackie McRae Marketing Leave a Comment

What is content marketing and how do I get started? Confused about content marketing and how it applies to your small business? In the words of industry veteran Gary Vaynerchuk (aka Gary Vee), content marketing comes down to creating and distributing content to help create awareness. More content. More often. More. More. More…! Content Marketing is different from traditional marketing …

Why your social media marketing isn’t working

Jackie McRae Marketing Leave a Comment

Why your social media marketing isn’t working Do you use all 5Cs of Content Marketing? Do you keep hearing about the success people are having on Facebook or Instagram with sales and enquiries, but you’re struggling to gain even a like or comment? This is the number one problem I hear from small business owners – they think Facebook just …

Why your small business needs to blog

Jackie McRae Marketing Leave a Comment

Small Business blogging is big business! Did you know 72 percent of consumers will conduct online research prior to purchase? And that the average online research time for Australians is 1.2 hours? Your customers are using your digital footprint to compare you with your competitors, and that means your content needs to outshine everyone else’s to get them over the …