WHY YOU NEED CUSTOMER AVATARS IN YOUR BUSINESS

Jackie Mcrae Uncategorized Leave a Comment

Do you know your customer avatars? Whether you’re B2B, B2C, B2G – or any other acronym that defines who you help, the very purpose of your business is to serve human beings to make their life easier, better, or more fulfilled. Any business – no matter what they do – needs to communicate with their customers in some way, and …

HOW TO CREATE A CUSTOMER AVATAR

Jackie Mcrae Uncategorized Leave a Comment

Ideas for uncovering the perfect avatar for your business Often the easiest way to find your ideal customer is right in front of you. Simply search through your current database of clients and niche it down to your ideal customers. You possibly already know their basic demographic information, such as gender, location and age, which should assist with this process. …

TESTIMONIALS ARE FREE MARKETING – HERE’S HOW TO ASK!

Jackie Mcrae Uncategorized Leave a Comment

The advertising world is realising that traditional methods of marketing – in which a product is presented along with its benefits to the consumer – isn’t necessarily connecting with customers as effectively as it once did before instant communication was so readily accessible. Enter: testimonials and word-of-mouth recommendations. Statistics show 92% of consumers would trust word-of-mouth recommendations from friends and family …

Survey shows communication professionals will be at the epicentre of organisational strategy over the next 12 months

Jackie Mcrae Uncategorized Leave a Comment

A survey of communication professionals across 21 industries has shown businesses are making changes to the way they operate post-COVID. As someone who works in communications, this comes as no surprise. It seems COVID-19 has shone the spotlight on the need for communications strategy improvements, with enhanced connections with both employees and customers at the forefront of many businesses’ minds. …

Content marketing is as easy as A-B-C-D

Jackie McRae Uncategorized Leave a Comment

What is content marketing and how do I get started? Confused about content marketing and how it applies to your small business? In the words of industry veteran Gary Vaynerchuk (aka Gary Vee), content marketing comes down to creating and distributing content to help create awareness. More content. More often. More. More. More…! Content Marketing is different from traditional marketing …

Facebook is not your answer – it’s your question

Jackie McRae Uncategorized Leave a Comment

There’s one question you need to ask when considering a Facebook or social media strategy, and that is: “What do I want social media to do to help me achieve success?” If your answer to this question is “to sell“, then you’re likely going to be severely let down.  Sadly I think the question asked more often than not is, …

Why your social media marketing isn’t working

Jackie McRae Uncategorized Leave a Comment

Why your social media marketing isn’t working Do you use all 5Cs of Content Marketing? Do you keep hearing about the success people are having on Facebook or Instagram with sales and enquiries, but you’re struggling to gain even a like or comment? This is the number one problem I hear from small business owners – they think Facebook just …

How to respond to customer complaints

Jackie McRae PR Leave a Comment

The customer’s not always right, but they need to feel like they are! There’s really no better way to start your day than with a glowing testimonial on Facebook or in your inbox from a happy customer – it’s a breath of fresh air and a gentle reminder that you’re on the right track in business! But that pit in …

Why your small business needs to blog

Jackie McRae Uncategorized Leave a Comment

Small Business blogging is big business! Blogging for small business Did you know 72 percent of consumers will conduct online research prior to purchase? And that the average online research time for Australians is 1.2 hours? Your customers are using your digital footprint to compare you with your competitors, and that means your content needs to outshine everyone else’s to …